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How to Use User Generated Content to Market your Business on Instagram

How to Use User Generated Content to Market your Business on Instagram

If you are looking for digital platforms to enable your business to grow, you need to note that Instagram has come up as a powerful medium in recent times. And if you are not using it to grow your business, you are missing out. It is one of the most effective social media platforms to market your business as it has a vast user base. You could employ a host of strategies to market your business on Instagram. However, out of the many, user-generated content (UGC) is by far the most effective. Thus, if you are considering hiring a leading digital marketing company in the United States to market your business, this is one strategy that you must insist they employ to enable them to deliver the desired digital marketing results.

If you wonder how to induce users to create content regarding your business, you also have to ensure that you do so without violating Instagram’s Terms of use. Before delving into the topic further, let us understand what UGC is and why it’s important to use it.

What Is UGC and Why Use it?

Putting it in simple terms, UGC is what people have mentioned about your brand or business. It could be anything related to your business. Such content on Instagram is often helpful if your business is also tagged. Generally, such content is created by your customers. Apart from this, however, it might be your customers of the future or even the general audience at large that is producing content. If you are wondering what type of content is best for your business, you should look for content that matches the overall tonality of your brand. It would be best if the content also promotes the products or services offered or your brand’s benefits. It is indeed a powerful means to promote your business or brand because it would add credibility to your business name.

Simple Strategies to Generate Instagram UGC

As already mentioned, having more UGC on your Instagram yields actual results, and you must constantly seek ways for your users to add value to your social media campaign. It is essential that you keep reminding your customers and especially your satisfied customers, to mention you in their Instagram posts about the positive experience they have had while using any product of your business. To do so, you can ask them to use hashtags with your brand name. You could also promote by having them mention your username in the posts.

Choosing the Right Content Created by Your Users

Though promoting UGC can be a powerful strategy for digitally promoting your business, you must share and promote the right kind of it. As pointed out earlier, you need to make sure that the content you use for promotion generated by users is in line with your brand tonality. To make the post you share more attractive, you could edit the colors or use certain filters. Once this is taken care of, you can have the best results.

Request Permission to Share the Content Created by Users

Once you have decided what content to share on your Instagram, you should seek permission to repost the customer’s content as certain users may not always like their posts being shared. It could be due to various reasons. Whatever the reason for, it is always vital that you seek written permission from them before you share their post. You could seek the same permission through a Direct Message (DM). For a feed post, you could do the same over a comment.

Share the Content Created by Users Through Stories and Posts on Instagram

If you are wondering how to share content generated by users, you can do it through Stories on this platform and also over Instagram feed posts. If you do it as a feed post, the good news is that some useful apps could help you do that. You could also share by capturing screenshots of the posts and sharing the content that way.

To conclude, we can say that content created by your users on Instagram can indeed be a beneficial strategy for promoting your business in the online space. If you hire a digital marketing company in the United States for the job, ensure that the above steps are executed to get the best results.


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by Peter Davidson // Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces.

Opinions expressed by contributors are their own.