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3 Ways Businesses Can Use A5 Envelopes to Improve their Bottom Line

3 Ways Businesses Can Use A5 Envelopes to Improve their Bottom Line

Envelopes are a basic day-to-day tool mostly used in offices to send documents, letters, or cards. They play a crucial role in protecting content and enhancing the efficacy of direct mail campaigns. When companies send their marketing mails or letters, envelopes ensure that the information arrives both in their right destination and in acceptable condition. In some instances, envelopes even enhance open rates.

In a competitive business setup, companies need to analyze how each aspect of their operation generates value. Envelopes are no exception, and by being aware of how they can improve and enhance the mail operations, they can obtain incredible results from the otherwise undervalued asset.

Here are three ways businesses can use A5 envelopes to improve their bottom line.

First Impression

Businesses that go out of their way to give the best first impression often end up with a higher percentage of conversion rates, referrals, and return clients. If a client requests for a written quote, and it’s presented to them in a neat envelope, they will appreciate the gesture. It gets even better if the quote isn’t all folded up, as it shows the client how thoughtful and well-organized the business is. So instead of squeezing an A4-sized written quote into an A3 or A4-sized envelope, place it in an A5 envelope. As the old saying goes, one never gets the second chance to make a first impression.

Branding Purposes

Nothing sets a business apart from its peers than branding. In today’s competitive market, branding is no longer an option, but a necessity. Specialized or personalized A5 envelopes with custom printing and design can add a touch of creativity, uniqueness, and livelihood to a business. The fact that envelopes are a vital part of correspondence shouldn’t mean that companies can’t take their functionality a step further.

Business Promotion

Keenly crafted business envelopes are also a perfect promotional tool. For example, if a business begins by printing a discount or an offer on the envelope, the person on the receiving end will be more interested in opening it to find the discount code or coupon, than they would be if it was all dull and blank. Another great thing about A5 envelopes is they come in wide-ranging designs, forms, materials, and even colors. This gives businesses many options to select from, depending on the kind of product they want to deliver.

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.