Promotion is one of the most effective strategies for improving the visibility of your business, interacting with customers, and even getting them to buy your products. If you are thinking about using this engaging promotional tool, then check out this short and simple guide to the perfect giveaway.
Define Your Goals and Audience
It is important to first establish what you want to accomplish before going into the details of your giveaway. Do you want your product to be seen more often, have more email subscribers, or make more sales? It is your goals that will determine everything that you need to do, from the type of prize that you will be offering to the type of promotion that you will be using.
Second, think about the audience using the content being created for a specific purpose. The knowledge of the audience you are interested in will assist you in designing your giveaway to draw the right participants. For instance, if you are a fitness brand, then a fitness-related product would be more in tune with your audience than a gadget.
Choose the Right Prize
The prize is the focal point of any promotion, so the prizes awarded must attract attention. It should be of value to the audience or should be of interest to the audience. Consider what will get your customers excited—maybe it’s one of your products, possibly a service that you provide, or a gift card. Moreover, it is suggested to consider no fee gift cards for rewards.They can be a great choice because of their flexibility and the fact that a majority of the participants like them. Also, they do not have other hidden costs that are usually associated with the other promotions, and this will suit both you and your winners.
Set the Rules
Policies regarding the giveaways should be clear and well understood. Explain in detail how the participants can join in, which can be through Twitter, signing up for an email list, or any other means. Ensure your rules are clear and simple so that your audience or the people that you are addressing can follow them. For instance, you could need participants to like a certain post, share it on their timeline or wall, or comment on it with their preferred product. Furthermore, state the date of the giveaway and the date on which the winners will be revealed and how. Clearing this process up will also go a long way in establishing trust with your audience and letting them know how they can get hold of the prize.
Promote Your Giveaway
Promotion is crucial to ensure that as many people as possible get to know about your giveaway. It’s time to be active on social networks, newsletters, your website, and even local events. Design appealing graphics and come up with persuasive content that will spur people into participation. Interact with your target market during the giveaway. Post replies, new content, and new deadlines to the conversation. The more movements you make, the more promotion there will be regarding the promotion of the giveaway.
Entries Management and Choosing a Winner
Managing entries is a very sensitive aspect that should be well dealt with. In case you are running a giveaway on social media such as Facebook or twitter, you can use Rafflecopter or Gleam to manage the giveaway entries. Make sure that you are playing it fairly and that all the entries submitted to you meet the laid down rules. Also, ensure the selection process is properly done and transparent. You may choose the winner using a coin toss or any other independent way, like the use of a random number generator. Declare the winner, and ensure that you do what you promised to do as far as the prize is concerned.
Conclusion
Organizing a giveaway is a great and entertaining idea that will help you attract more clients’ attention and increase your business’s popularity. By deciding on goals, selecting the prize, advertising, and handling entries, you can design a giveaway that will encourage entrants and be good for your business.
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