You’ve most likely heard of TED, the organization that has brought the world TED Talks, which are short, powerful talks given by some of the world’s most innovative thinkers. The TED organization has the ambitious goal of changing the world through the sharing of ideas, and puts on conferences around the globe that attract thousands of attendees every year. But have you heard of TEDx, the local version of TED, that has been gaining popularity in recent years? If you haven’t, you may want to look into these community events as a way to connect your small business with innovative individuals in your area.
One Temecula, California web design company, Modmacro, is doing just that. When they learned that TEDx was coming to Temecula, they knew they had to be involved somehow. The company’s owner made plans to bring together the entire company staff, some of whom work remotely, to attend the Temecula event, and then decided to take things one step further and become an event sponsor.
According to Modmacro CEO, Matt Smith, “We decided to become a sponsor of the TEDxTemecula event because we want to support and be a part of events like this that bring the community together to share ideas. At Modmacro, we consider ourselves innovative thinkers in our line of work, and we want to learn from other people in Temecula who are thinking about things in new or different ways in their own areas of expertise.”
“As a smaller web design and digital marketing firm in Temecula, we are always looking for new ways to connect with others in our community, especially those people who are curious and passionate,” Smith continued.
Along with sponsoring the event, Modmacro is also inviting and encouraging their clients and other business associates to attend the event. They have also been promoting the event on their company’s blog, all in an effort to bring more people to the one-day event, which is held in a community theater in the city’s historic downtown area.
“TEDx is still relatively new to Temecula, and not a lot of people know about it yet. We want to help spread the word to our web design clients in Temecula, so the event can continue to grow and become an established, annual event in Temecula,” said Smith. “We also want our clients and potential clients to know that we are supportive of events that are good for the community as a whole.”
Getting Involved with TEDx in Your Community
TEDx events are popping up in communities just like yours all over the country. To date, there have been more than 17,000 such events, with another 1,600 scheduled. To find one near you, visit the TEDx events page. Even if you only attend the one-day event, it is a great opportunity to engage with some of the best and brightest in your community.
If there isn’t a TEDx event in or near your community, get some friends or colleagues together to organize one. All TEDx events are independently coordinated by people just like you, right in the communities in which they are held. And although you can’t use a TEDx event to directly promote your small business, the opportunities for networking and building relationships with those in your community are ample.