When you are looking to hire a specialist for your small business, it is important to realize that most specialists are passive candidates, meaning, they aren’t actively searching for new employment opportunities. This requires you to use different tactics than you normally would in the hiring process.
You could utilize the services of a professional recruitment company to find someone to fill your position, or you could use the following 7 tips to find the perfect candidate on your own.
Make Use of Facebook and Twitter
In order to find these passive candidates, you must first listen and understand. These two social platforms will help you do just that. You must find out what are the interests of the passive candidates, and so you will be able to create unique offers. In this way, passive candidates will be able to find you as well. Make sure to use relevant hashtags so your profile will be visible.
Reddit and LinkedIn May Come in Handy as Well
Most recruiters consider Reddit as a non-professional platform, so they do not invest their time to search for professionals on it. But I advise you to do a little research, and you will be amazed at what you will find. For example, the subreddit for programming is a massive place where you can find all sorts of IT specialists. So, you may look for candidates on subreddits that are relevant to your field of activity.
Let’s not forget about LinkedIn, which happens to be a massive platform full of talented people. Engage with the right groups and share valuable content on a consistent basis. In this way, you will make connections day to day.
Ask Your Current Employees for Help
Your current employees might have valuable industry contacts, and most likely wish to recommend somebody. Almost all of your employees have a LinkedIn, Reddit, or Twitter account, so encourage them to attract valuable people in your company using these platforms.
If you hire a person that was recommended by one of your employees, make sure to offer him or her a bonus. If, for example, it happens that you have an open spot in your organization, tell your employees to spread the news on social media and reward them for this as well.
Make Vigorous Offers
Money is the perfect tool to make people interested in your job offer. That’s a fact. If, for example, you wish to hire an employee from another company, just make him a better offer and you will immediately raise his interest. Even though money is important, it’s not the only thing you should offer. In your offer, you should include growth opportunities and the promise of a great working environment as well.
Joseph Richardson, HR manager at ResumesPlanet, wishes to share his opinion on the matter:
“Making a firm offer will always make the prospect heavily consider your proposal before acting upon it. This is true especially when you want to ‘steal’ an employee from your competitor. This one tactic should work smoothly. Even if money is not everything, most people wish for a higher wage. It’s just the way it is.”
Show Your Proficiency
Most talented people read and develop themselves every day. Therefore, if you wish to draw their attention, start engaging in activates like blogging. Another way in which you can make it easier for them to find you is through SEO techniques.
Make sure to create a blog that offers valuable content, and make it search engine friendly. Ranking your content in the SERPs pays off pretty well, as you will generate organic traffic on a consistent basis. On your blog, you may post news about your company, details about open positions, and relevant information concerning your field of activity.
Show Up to Networking Events
Your goal when attending such events is to meet professionals who are in the same industry as you. Don’t make them a job offer during the first few minutes. You should simply interact and mildly engage with them; contact them in few days to make them the offer. Do everything progressively and with patience.
Hosting a networking event can get you many valuable contacts. In order to make it even more interesting, invite professional speakers and arrange workshops. Most people who are interested in such events are passive candidates.
Establish Long-Term Relationships
Even if passive candidates are not interested in your offer, you shouldn’t forget about them. They might come in handy one day. You never know. It’s crucial to maintain a strong connection with all the people you meet during your search.
Keep looking for talented workers while expanding your professional network. Keep up your blogging as well. Your search for passive candidates should be constant because you never know who you might find.
Great and talented people exist. The only problem is that they’re hard to find and gather. All these tips can do wonders to your company – if applied correctly. Therefore, the next time you’re looking for a true professional to fill one of your job spots, try taking advantage of these strategies. Also remember: long-lasting relationships are vital for a company that is in full development.