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Tips for Hosting a Memorable Small Business Event

Tips for Hosting a Memorable Small Business Event

All those successful events out there don’t just happen out of nowhere. There are people who spent a lot of time and effort in order to make them work. While the whole ordeal can certainly be stressful, it’s also hugely rewarding once you hear people praising the event. While hosting conferences and workshops can be a great way to market your business, it’s only going to work if you manage to stand out from the crowd and create an event that the attendees won’t forget anytime soon. These tips will help you organize a memorable event and check all the boxes when it comes to hosting one.

Create a Timeline

The most important thing when creating an event is that you arrange a clear timeline that you’ll respect. When do the guests arrive, when’s the cocktail hour, and when’s the main event unfolding? This is very important because your VIP attendees usually won’t bother to come to the entire event but only for the main thing. Make sure that you have contact information of all your attendees so that you can let them know if there are any changes to the timeline. You should also probably create a timeline for all the things that you need to arrange for the event.

Determine a Purpose for Holding the Event

Way before you even start planning your memorable event, you need to know exactly why you’re doing it. This is because every decision that you make for an event should in a way support this purpose. Whether the purpose is to boost your brand’s reputation or to generate more leads, make sure that everyone involved in the organization is clear on this so there aren’t any misunderstandings. Most events are organized simply to make money, which is also a viable choice, but to actually be successful at it you need to keep the goal in mind at all times.

YouTube Promotion

Every event needs people to attend it to be successful, that much is obvious. Drawing people today is quite different than it used to be a decade ago. We’re a society that reacts best to images and videos, which is further supported by the fact that YouTube is the second largest search engine, right after Google. Most of your potential attendees won’t know what to expect, which is where the video material can help you convince them to come. It should set the tone for the event and give a glimpse of what’s to come on the big day. Just think about it, most people these days watch a movie trailer before deciding whether they’ll watch a movie. It’s pretty much the same with events as well.

Do Something Different

If you really want your event to be memorable, it absolutely has to be different than what your attendees are used to. Whether you’ll have an entire event organized on a beach with a mobile bar hire, or you’ll have a famous musician performing for your attendees – it’s up to you to decide what fits with your brand best. In order to be different, though, you’ll first need to know how your competitors are handling events. By trying to offer something completely different, you’ll send a clear message that there’s room for your products or services on the market.

Be Flexible

What happens most of the time is that event managers just aren’t flexible enough when it comes to organizing an event. If you’re expecting 300 people to show up, but only 80 confirm that they’re coming, you might want to change the location of the event. Not only will the new location probably be cheaper, but it also won’t seem like no one came to your event. As long as you keep the final goal in your mind, flexibility is necessary to become successful at event organizing.

Bottom Line

When the event is finally over, that’s when you need to use the situation to your advantage. If you’re feeling the event was a success, people will probably be pumped up about it and you’ll have an easier time upselling your products or services. This is also a great way to actually realize how your event really ranks, as you should see a surge in sales if you’ve done everything right. Organizing a memorable event is all about offering people something new while knowing why you’re doing it in the first place.



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by Cate Palmer // Cate is a designer by day and a writer by night. Her fields of expertise are web design and digital marketing. Her interests are, on the other hand, wide and ever-evolving. These days Cate is quite passionate about helping small businesses in all aspects of online marketing. Cate is also one of the editors at Media Gurus.

Opinions expressed by contributors are their own.