Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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What is a Mission Statement, and How is it Different Than a Vision Statement?

November 1, 2015

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission …

What is a Seasonal Business?

November 1, 2015

Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a …

What is Cash Flow?

November 1, 2015

Cash flow is the net amount of cash and cash-equivalents flowing in and out of a business. In accounting terms, if the amount of cash at the end of a period is greater than the amount of cash at the start of the period, the company is said to have “positive” cash flow. Cash flow is principally a …

What is a P&L, or Profit and Loss Statement?

November 1, 2015

A P&L is a financial statement that summarizes all the revenues, costs and expenses that a business has incurred over a period of time. The P&L is a helpful snapshot of the company’s ability to generate profits, either by increasing revenues or by reducing costs and expenses. Usually …

What is an Infographic and What Are They Used For?

November 1, 2015

An infographic is a data-rich, graphical representation of a story or thesis. It combines text and graphics to convey a message in a more interesting medium than an article or single photo. Research shows infographics to be around 30 times more likely to be read than plain text articles. The purpose …