Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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Businessing Magazine is a Double Platinum Winner at the 2015 MarCom Awards

November 9, 2015

Businessing Magazine was honored to be the recipient of two Platinum awards and one Honorable Mention at the 2015 MarCom Awards, a prestigious international competition for marketing and communication professionals. This year, the MarCom Awards received more than 6,500 submissions from all 50 …

The Best and Worst Business Rebrands (Infographic)

November 6, 2015

Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …

What is ROI, or Return on Investment?

November 1, 2015

ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from …

What does Self-Published Mean?

November 1, 2015

Self-publishing means an individual takes the role of a publisher and is responsible for all the necessary steps involved in bringing a book to print, and to market for sale. This does not mean the individual is personally responsible for executing each step in the process, but is responsible for …

What is Sales, and How Is It Different from Marketing?

November 1, 2015

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on …

What is a Brand, and What Does Branding Mean?

November 1, 2015

A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that …