Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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What is ROI, or Return on Investment?

November 1, 2015

ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from …

What is Sales, and How Is It Different from Marketing?

November 1, 2015

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on …

What is a Brand, and What Does Branding Mean?

November 1, 2015

A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that …

What is a Sales Commission?

November 1, 2015

A sales commission is the amount of money that is gained by a salesperson based on the amount of sales they have achieved. A sales commission could be a flat amount per sale or a percentage of total sales for a period of time. It’s common for a salesperson to receive a sales commission in addition …

What is a Stakeholder?

November 1, 2015

A stakeholder is any party with an interest in a business enterprise or project. Stakeholders can be in external or internal proximity to the organization. Typical business stakeholders are investors, owners, managers, employees, suppliers, and customers. A stakeholder can affect a business, be …

What is a Vision Statement, and How is it Different Than a Mission Statement?

November 1, 2015

A vision statement, which is different from a mission statement, defines the purpose and objectives of a company for the future. A vision statement explains what the company hopes to do going forward, when does the company want to do it, and how does the company accomplish its future goals. Its …