Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

RSS Reed Website

What is a Vision Statement, and How is it Different Than a Mission Statement?

November 1, 2015

A vision statement, which is different from a mission statement, defines the purpose and objectives of a company for the future. A vision statement explains what the company hopes to do going forward, when does the company want to do it, and how does the company accomplish its future goals. Its …

What is Revenue?

November 1, 2015

Revenue is the amount of money a company brings in from any of its business activities. Revenue can be accounted for in several different ways and can also be divided into “operating revenue” or “non-operating revenue”. Operating revenue is the revenue generated from a company’s core business, while …

What is Marketing, and How Is It Different from Sales?

November 1, 2015

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …

What Does the Term “Mutually Exclusive” Mean

November 1, 2015

The term “mutually exclusive” is a term used to describe two events that cannot both be true to occur. A coin flip is an example of a mutually exclusive event. A flipped coin cannot read both heads and tails at the same time. The probability of a coin flip reading both heads and tails would be zero, …

What is a Mission Statement, and How is it Different Than a Vision Statement?

November 1, 2015

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission …

What is a Seasonal Business?

November 1, 2015

Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a …