Ismail Khalid 


Tips for Utilizing Data Analytics to Boost Your Biz in 2022

In this day and age, one of the most powerful business tools we can all use, no matter the type of organization we run, is data. No longer is detailed information only available to the large corporations that can pay a lot of money for it. Now, even the smallest of ventures can access free and low-cost data to help plan, forecast, make decisions, create products or services, … [Read more...]

Bad-vertising: 5 Things Not to Include in Your Adverts

Advertising is one of those skills that takes knowledge of consumers and their spending habits to get right. While many companies deal with advertising in-house, this can quickly go wrong if the wrong things are included. Sometimes it's just not right for the customer, but other times it is against the law. Let us look at five things not to include in your adverts. Keep it … [Read more...]

6 Essential Requirements a Potential Employee Needs to Have

Employees are essential for any business. They are the backbone of any company, and without them, the company would not be able to function. When you’re hiring new employees, you need to ensure they’re qualified and have the necessary skills to do the job. It’s important you hire qualified employees to keep your business running smoothly. Requirements will vary by business, … [Read more...]

Streaming TV Advertising: Everything You Need to Know

Streaming TV is the digital delivery of television and video material via the internet. Known as ‘over-the-top’ services, streaming bypasses the limits of cable, broadcast, and satellite television systems. Streaming TV continues to outperform cable TV in terms of popularity among users, with more than half of UK consumers claiming that streaming content on VOD platforms … [Read more...]

How Can Your Brand Use ‘Gamification’ as a Digital Marketing Tool?

With the amount of competition and information both increasing in the business world, it has become more difficult for brands to grab users’ attention and retain their interest. As a result, you will need to find new and interactive ways to improve your digital marketing strategy. One of the best strategies for increasing user engagement and interest is the use of … [Read more...]

Employee Benefits: Meaning, Benefits, Objective, and Other Details

Employees are at the core of any good business. If they are well-motivated and valued, they can help companies to achieve high levels of productivity. To maintain a good workforce, companies need to have attractive employee benefits. Here are what employee benefits mean, what benefits are provided, their objectives, and other details. What Does ‘Employee Benefits’ Mean? Your … [Read more...]

How a Small Business Can Accept a Credit Card Payment

Back in the day, you could usually get away with using a single cash register to log and store money for processing payments. Today, things are far more complicated. People tend not to carry cash and prefer using a card or an online service. As a small business, you absolutely need to be able to accept one or both of these types of payments. Without getting too complicated, … [Read more...]

How to Attract the Right Customers to Your Business

If you are a supervisor, manager, or business owner, you are probably focused on new customer acquisition. After all, the only way your business is going to grow is if you find a way to attract new customers. At the same time, customers today are more intelligent than they ever have been in the past. They have high expectations, and you need to meet them if you would like to … [Read more...]