In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since …
Don’t Divide and Conquer When business owners think about marketing they often say things like, “We need a brochure, or a vehicle wrap, or a sign, or an ad, or a website.” They then proceed find a brochure designer, a vehicle wrap shop, a sign shop, an ad company, and a website company. Now their …
How often are you amazed at how good a freebie is? If you’re like most people, not a whole lot. That’s why freebies are free. Think of free design as that schlub walking around with mismatched socks and big spot on his shirt, yelling on the street corner. People see him, but his credibility is …
Be Inviting When was the last time you walked through model homes? It’s something my wife and I like to do now and then. One thing we’ve noticed is that a lot of effort goes into styling the homes to make them feel inviting. It’s like they are saying “this is what this home can provide”. When it …
I know we’re not supposed to judge a book by its cover. But let’s face it, humans are visual creatures and we make snap decisions based on what we see every day. We are constantly scanning our environment, dismissing some things and paying attention to others. Something that stands out, for whatever …
Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more …
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