Jessica Dawson

Editor-in-Chief of Founder Nonfiction, a boutique publishing house of non-fiction, making published authors of entrepreneurs, business people, and professionals.

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DIY Publishing for Your Business Book: Don’t Do It!

May 1, 2017

One of my favorite things about being an entrepreneur is that every day is different. I’m constantly learning how to do new things and tackling all sorts of interesting problems I had never seen before becoming my own boss. A lot of it is out of necessity—after all, if I don’t take responsibility …

Texting Can Be For Serious Business!

March 28, 2017

“Woop, woop, thanks! [thumbs up emoji]” That is an actual text that I received from a client after letting him know that a file was ready for him to take a look at. I love the fact that this client texted me at all, and I even love the casual nature of it. To me, it shows that when we had spoken on …

Mission Statement Examples: Three Different Approaches

March 6, 2017

One of the most common pieces of advice I pass on to aspiring business owners is to never get stuck on any one thing. I often sum it up in the phrase, “don’t let ‘perfect’ be the enemy of ‘done’,” or some version thereof. Because almost every business how-to book/website/article stresses the …

Behind the Scenes of Writing a Business Book – Part 5: Marketing

February 22, 2017

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series …

Behind the Scenes of Writing a Business Book – Part 4: Cover Design

February 6, 2017

This is the fourth article in a series on what goes into writing a business book. If you’re just now tuning in, be sure to check out Part 1 (an introduction to the series), Part 2 (all about the writing process), and Part 3 (editing and book layout), too. That way, you’ll have a clear understanding …

Behind the Scenes of Writing a Business Book – Part 3: Editing and Book Design

February 1, 2017

This is the third article in a series on the different stages of writing a business book. I decided to write this series after realizing that there are a lot of misconceptions and myths out there about how books get made, and I wanted to demystify the process for you. If you’re just jumping into the …