Evaluating employee performance is critical to managing human resources for large companies and small businesses alike. However, communicating strengths, areas that need improvement, and establishing future goals with employees can be an uncomfortable position for many managers or business owners. …
As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not …
A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website. According to the 2013 …
You are the owner/operator or maybe even the manager of a small-business and you need to hire a new employee for an entry-level position in your company. After interviews and careful consideration, you’ve narrowed your choices down to two candidates. Candidate A has the technical skill and …
The notebook people love.” - Apple. I’m skeptical that all people love it, but I certainly do. Apple’s latest incarnation of the Macbook Air takes dead aim at the ultra-portable laptop market and hits the mark. I would liken the Macbook Air to a bullet; it’s deadly-fast in a tiny package. If you …
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