Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
Do you ever watch the television program Shark Tank? I watch Shark Tank all the time. The premise of the show is simple, there are 4 or 5 “sharks” (aka extremely wealthy business celebrities) who are pitched various businesses and products by hopeful guests looking to gain a financial investment in …
In June of 2013, iOS 7 was announced to the masses of iPhone fan-boys at the annual Apple World Wide Developers Conference. Software geeks worldwide were enamored with what Apple would bill as the “biggest change to iOS since the introduction of the iPhone”. By September of the same year, iOS …
Trust is vital to every small-business owner. Can you trust an employee? Can you trust a business partner? At no time is that trust more important then when considering the prospect of a new-hire or a business venture with a new partner. Sure - this person seems like a nice human being, they may be …
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