Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives. Currently, 75 percent of shoppers use a mobile device to drive purchasing …
Equipping Articles and Interviews (category)
Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.
Choosing the Perfect Domain Name for Your Small Business
You probably spent a good deal of time coming up with a great name for your small business, asking the opinions of friends and family along the way. But choosing a domain name is a whole different ball game, with different factors to consider. How do you know if the domain name you are thinking of …
Is it Time to Leave the Nest? How to Know When it is Time to Move your Small Business From Your Home to Another Space
Did you know that more than half of all small businesses are home-based? Home can be a great place to launch a company. You save on rent and utilities, and you can often organize your work around family commitments. Thanks to the flexibility the Internet provides, many small businesses can …
Evolution of Text Messaging in Business (Infographic)
An interesting review of the evolution of text messaging from 1984 to today, and how business has learned to leverage SMS technology for communication. …
Cloud 101: Removing the Barrier of Technology Investment
Imagine that you are a small business owner and you find that you are leaving money on the table because you don’t have a mobile application for customers to make appointments or check their orders, your manual business processes are too slow for a real-time oriented society, your employee turnover …
Ten Things to Know about Logo Design (Infographic)
Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
