Businesses hoping for long-term success in the competitive market of today must have a strong and good brand image. Customer engagement with your company depends much on their view of it or its products, which is known as brand image. Businesses that successfully construct their brand image will …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
5 Ways Marketing Mix Modeling is Revolutionizing Budget Allocation
Allocating your marketing budget effectively is one of the toughest challenges for any business. With so many channels, strategies, and shifting trends at play, it’s easy to feel stretched too thin or unsure about where to invest next. Gone are the days of relying purely on gut feelings or vague …
Ad Fraud 101: Spotting Fake Clicks, Impressions, and Bots
Continually draining billions of dollars from digital advertising budgets, ad fraud enables fraudsters to control clicks, impressions, and interactions while providing no real benefit to companies. Automated bots and deceptive activity created by automated bots and deceptive networks replace actual …
How To Make Marketing Easier as a Small Business Owner
I used to be all about deadlines in marketing. I was a doer and prided myself on marking things off my To-Do list before they were due. A social post here, an email there, I was juggling a million tactics without much to show for it early in my career. When I started my own small business, marketing …
Company Potential Reaches Full Potential Through Professional AdWords Consulting Services
Whichever café you choose you enjoy a tasty hazelnut latte as you sit there. The pleasant odor spreads through the environment as it produces thoughts of enjoyment combined with a comforting feeling. Your business waits to unleash its potential but proper expertise combined with strategic guidance …
5 Marketing Mistakes to Avoid When Using Short Code Texting
Short code texting is a valuable asset for advertising, yet common errors can damage your campaign. Using codes that are not long enough or sending out excessive messages could alienate your audience. Sending texts at odd hours or failing to personalize them also counts among significant missteps. …
