We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Best Unexpected Places to Network
BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, …
Celebrity Endorsements Made Accessible: Radio Interview with Evan Morgenstein of CelebExperts
On this episode of Monday Morning Radio, host Dean Rotbart talks with Evan Morgenstein of CelebExpert about utilizing celebrities in marketing campaigns. According to Morgenstein, celebrity spokespeople are not just for large companies—small businesses can also benefit from the fame and following of …
Writing Your Own Blog vs Hiring It Out
According to a 2014-2015 HubSpot survey of over 3,500 professionals, “companies that blog are 13 times more likely to generate a positive marketing ROI,” or return on investment. Additional HubSpot statistics reveal that websites with more than 400 pages, which is completely possible once you build …
Your 3 Most Common Blogging Questions Answered
If you follow my posts at all, then you know that I’ve written about blogging before. A few times actually. For instance, not too long ago, we covered what you should blog about. Just a couple of months before that, we talked about whether you should start a small business blog at all. However, …
When Short-Form E-Books Are the Best Choice
Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book …
