According to a 2014-2015 HubSpot survey of over 3,500 professionals, “companies that blog are 13 times more likely to generate a positive marketing ROI,” or return on investment. Additional HubSpot statistics reveal that websites with more than 400 pages, which is completely possible once you build …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Your 3 Most Common Blogging Questions Answered
If you follow my posts at all, then you know that I’ve written about blogging before. A few times actually. For instance, not too long ago, we covered what you should blog about. Just a couple of months before that, we talked about whether you should start a small business blog at all. However, …
When Short-Form E-Books Are the Best Choice
Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book …
The Future of Video: An Infographic
Video is quickly becoming the primary medium for consumers to gain information about products and services, and more and more companies are realizing this and incorporating video in their marketing strategies. Take a look at this infographic, submitted by Tom Hopkins at One Productions, and see if …
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently …
What Should You Blog About? Topic Ideas to Consider
Blogs are great ways to keep in touch with your customers and clients. Plus, by updating them regularly, it constantly keeps you front and center in your customers' minds. This increases the odds that when they need your type of products and/or services, you will be the one they call. I’ve worked …
