Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Ten Things to Know about Logo Design (Infographic)
Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
How to Use the Upcoming Holidays to Help You Grow Your Small Business
With the holiday season just a short time away, you might already be thinking about everything that this particular time of year entails for your small business. If sales normally increase during these festive winter months, then you’re likely excited about the opportunities that lie ahead. However, …
20 Ways to Boost Your Website’s Conversion Rate
You can have the most visually appealing website in the world, but if it isn’t turning potential clients into paying customers, then it isn’t really doing you any good. It has to reach right out and grab the readers by the collar, pulling them in closer, and making them want to order your goods or …
Top Apps for Small Business Marketing (Infographic)
For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and …
Time to Hang Up Your Shingle? Tips for Effective Business Signs
If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and …
