Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
Should You Start a Small Business Blog?
There are many marketing avenues that small businesses can take to effectively reach their target market. One of these is blogging, which may make you wonder if you should take this route in an effort to expand your marketing efforts. This isn’t without good reason, as blogs can serve many positive …
Why Businesses are Switching to Mobile Marketing
Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives. Currently, 75 percent of shoppers use a mobile device to drive purchasing …
What’s in a Name? Steps for Choosing a Name for Your New Small Business
You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
3 Tips for More Effective Networking
Networking. Some people love it. Some people hate it. No matter what your sentiments, connecting with others in your field or area of expertise can often open doors. Sometimes it can even make dreams come true. Just like it did for me. When I first got into writing, I hooked up with a successful, …
