There are so many things to consider when building a website. Is it programmed properly? Is it attractive? Is it secure? Does it say what I need it to say about my company? I could go on and on. You might be able to answer “yes” to all of these questions. But what about this one: Has your website …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Email Remarketing and How to Use it to Your Advantage
Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the …
How to Present Yourself as an Expert
Use a variety of platforms to build client relationships by leveraging your knowledge and expertise. A small business owner, particularly one who provides a professional service that is intangible (as opposed to a physical product that your customers can hold) like consultants, designers, or even …
Using Your Local University to Propel Your Brand
Branding can be a tricky thing. You may have a great product, but getting your name out there to the point that it is readily recognized can be difficult. Many entrepreneurs have a ready population to get the ball rolling without even realizing it. Whether you are a student or not, local colleges …
Small Business Marketing Essentials: 1 – Creating Mass Market Appeal
Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the …
Bait and Switch Marketing Woes
As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
