A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website. According to the 2013 …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The #1 Mistake Small Businesses Make on Their Website Content
As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their …
Small Business Web Design: Template or Bespoke?
Are you considering creating a website and aren’t sure whether you should use a template and do it yourself or go with a bespoke website and have it custom built for you? This is an important decision for small businesses everywhere, especially in this day and age where everything (and everyone) is …
Empower Word of Mouth Marketing
Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business. There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about …
Want to Establish Yourself as an Expert? Write a Book.
The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your …
5 Ways a New Business Can Boost Holiday Sales NOW
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too …
