Artificial intelligence, the broad field of computer science, will transform marketing jobs and the industry. Without a doubt, AI and machine learning have had a significant impact on the digital marketing industry. From 2015 to 2019, the number of businesses adopting artificial intelligence …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Guide on Using LinkedIn Groups for Business
As the world's largest professional network, LinkedIn offers unmatched opportunities for individuals and businesses to build communities, share expertise and values, market, and seek goods and services. Just like in real life, one of the key strategies when trying to connect with your …
The 3 Important Marketing Trends to Know for Next Year
There are always business trends that come and go. The most successful businesses are the ones that recognize a trend as being important and forging ahead with a plan that accounts for it. Staying ahead of the curve is very important for many aspects of business but marketing may be the most …
How to Properly Advertise Business Products Globally
When advertising your business products globally, there are a few key things to remember. By following these ten tips, you can ensure that the appropriate people see your products in the right markets and that you're making the most of your advertising budget. Do Your Research Before you begin …
7 Signs Your Medical Practice Needs a Refreshed Marketing Plan
It's no secret that the healthcare industry is evolving rapidly. With new technologies and regulations constantly introduced, it can take a lot of work to keep up. As a result, many medical practices find themselves in need of a new marketing plan. Here are the signs to look for that could indicate …
How Branding Provides a Competitive Advantage
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A …
