You’ve got physical mail! Direct mailing campaigns are not a thing of the past and are still going strong. Sending out direct mailing to consumers is still a great way to attract new customers to your business. It can also be effective in reconnecting with past customers. In creating a direct …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
SEO For Law Firms: The Ultimate Guide for Industry Startups
Have you recently opened your law firm to the public? Congratulations! Even if you have limited resources, you’re undoubtedly already aware that promoting your legal business is critical. However, knowing what should be done isn’t enough to make your legal practice profitable. Before you become …
SEO vs. PPC: What to Know
When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your …
6 Ways to Market Your Business More Effectively
In a competitive global marketplace, businesses have to do whatever they can to market themselves effectively. With so many businesses transitioning to online selling when the pandemic first hit, better marketing for ecommerce stores is a hot topic in the marketing industry today. Having the …
How to Boost Your Social Media Marketing Skills
The internet is a vast and ever-changing landscape, but the one thing that remains constant is how crucial it has become to have a strong online presence. Social media marketing has become "the new frontier" for business development in this digital age. There are many skills you will need to develop …
How to Create Great Presentations for Tech and Marketing Audiences
Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for businesses. But even then, it is still a skill that modern marketers need to learn even with the advent of digital …
