Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

For Immediate Release: How to Make Press Releases Work for Your Small Business

It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic City, N.J. wreck killed more than 50 people. Realizing that the tragic event … [Read more...]

Turning Networking Contacts into Referral Relationships

We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, our inboxes are full of emails and our phones are pinging nonstop – all because … [Read more...]

The Best Unexpected Places to Network

BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, field-based events and trainings, referrals from family and friends, or pretty much any … [Read more...]

Writing Your Own Blog vs Hiring It Out

According to a 2014-2015 HubSpot survey of over 3,500 professionals, “companies that blog are 13 times more likely to generate a positive marketing ROI,” or return on investment. Additional HubSpot statistics reveal that websites with more than 400 pages, which is completely possible once you build your blog up over time, gets six times more leads than those with fewer than 100 … [Read more...]

Your 3 Most Common Blogging Questions Answered

If you follow my posts at all, then you know that I’ve written about blogging before. A few times actually. For instance, not too long ago, we covered what you should blog about. Just a couple of months before that, we talked about whether you should start a small business blog at all. However, sometimes publishing this type of content raises more questions than answers. At … [Read more...]

When Short-Form E-Books Are the Best Choice

Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]

The Future of Video: An Infographic

Video is quickly becoming the primary medium for consumers to gain information about products and services, and more and more companies are realizing this and incorporating video in their marketing strategies. Take a look at this infographic, submitted by Tom Hopkins at One Productions, and see if producing a branded video for your small business could be a good investment. … [Read more...]

Beyond the Free Downloadable E-book

Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently wrong with free downloadable e-books. They have their place in the business world, … [Read more...]