Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, and a legitimate one. Social media is a difficult space to navigate. There is so … [Read more...]
Your website is just one of many tools that you can use to promote your small business, turning potential clients into paying customers. While deciding what domain to use and what graphic designs will speak the loudest to your target market, one other important consideration you need to make is the content you are going to use to sell your goods. Are you going to craft words … [Read more...]
“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was talking to us. We walked up to the bar, intrigued. The woman who greeted us … [Read more...]
What would having a book mean for you, your business, and your career? And would you want to sell it? Crazy question, right? We’re publishers, my partner Jessica and I. We met as freelance writers a few years ago and quickly, fueled by our lifelong love of books, found ourselves learning the business of writing and publishing as it stands today, and founding the Bibliophile … [Read more...]
Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from hanging with their pals. Although we are going to go into the things that every … [Read more...]
There is an old adage in business that says “It’s not what you know, but who you know that matters most,” and there is a lot of truth to that. For instance, if it weren’t for my mom putting in a good word for me with her boss, I wouldn’t have gotten my first dish-washing job at the age of 13. This allowed me to prove my work ethic and eventually become a cook, the position that … [Read more...]
Energy or Noise? Noise. And I say that with a degree of love. I’m from New York, originally, and I appreciate and miss the palpable energy of Manhattan. Tourism-worthy for sure, and I think I could even live there, especially were I not now 45, married with child, and in love with Palm Bay, Florida. But please understand, especially as a younger man, I was infatuated with … [Read more...]
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]
Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems. And there is a simple reason why: it is social space. That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement. Except when they’re not. And that’s when your business really has a problem. Too … [Read more...]
Stop me if you’ve heard this one already: “A book is the new business card!” I’m hearing it everywhere, too, and while that is a true statement in many ways, there is much, much more to the story. Yes, when a new contact you meet asks for your business card and you’re able to point them toward your book instead, it’s impressive! It’s a much better representation of your … [Read more...]
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