Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Temecula Web Design Company Partners with TEDx to Connect with the Community

You’ve most likely heard of TED, the organization that has brought the world TED Talks, which are short, powerful talks given by some of the world’s most innovative thinkers. The TED organization has the ambitious goal of changing the world through the sharing of ideas, and puts on conferences around the globe that attract thousands of attendees every year. But have you heard … [Read more...]

How to Use Press Releases to Help You Grow Your Business

Imagine what it would be like if, in order to grow your small business, you had to personally go door to door, telling each and every individual that answers about your products or services. How long would it take you to hit everyone in your target market? Too overwhelming an idea to even consider? Okay then. Let’s say you get smart about it and, instead of just going out … [Read more...]

Business Books: We Do Judge Them By Their Covers

As you were growing up, you probably had more than one well-meaning adult tell you not to “judge a book by its cover.” It’s a lovely sentiment that is meant to apply to new people and new situations; in other words, things are not always how they appear to be on the surface. Sometimes you need more experience with a person or place in order to truly understand … [Read more...]

The Role Emotions Play In Marketing

In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to their emotions instead. Why Emotions Matter In Marketing In a post published … [Read more...]

The Most Effective Brand Building Strategies

Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand will make your marketing efforts much more beneficial and much easier. Focused … [Read more...]

Want to Be a More Successful Business Owner? Hone This One Skill

Success. As a small business owner, what does this one word mean to you? Does it mean bringing in a certain level of revenue annually? Increasing your client base to a particular number? Reaching a specific goal or milestone, such as a certain number of products sold or services provided? Or maybe success means something a little more personal, like finally being able … [Read more...]

Business Blogging Uncovered: Making the Most Out of Your Blog

If you take a look at your favorite companies’ websites, you’ll find that almost all of them contain active blogs. Blogs have become an indispensable tool for business owners to communicate with customers and to connect with others in their industries. Blogs also do wonders for helping a business’s digital marketing efforts through search engine optimization (SEO) and link … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]