In a competitive global marketplace, businesses have to do whatever they can to market themselves effectively. With so many businesses transitioning to online selling when the pandemic first hit, better marketing for ecommerce stores is a hot topic in the marketing industry today. Having the …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Boost Your Social Media Marketing Skills
The internet is a vast and ever-changing landscape, but the one thing that remains constant is how crucial it has become to have a strong online presence. Social media marketing has become "the new frontier" for business development in this digital age. There are many skills you will need to develop …
How to Create Great Presentations for Tech and Marketing Audiences
Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for businesses. But even then, it is still a skill that modern marketers need to learn even with the advent of digital …
Effective Marketing Techniques Using Die-Cut Stickers
Everywhere we look - cups, laptops, phones, iPads - we see die-cut stickers. From a business marketing standpoint, a sticker is an inexpensive and fun way to help build your brand, increase your visibility, and boost morale, too! Not only are stickers inexpensive, but typically, customers like …
Careers in Financial Services Marketing
Accounting for around 14% of the total digital advertising spend across the globe, financial services marketing is a key area for growth when it comes to a fulfilling career. What it involves is bridging the gap between financial service providers and customers, helping both navigate the complex …
How to Connect With a Digital Marketer
Have you ever watched the movie Catch Me If You Can? It is a brilliant movie that features big stars like Leonardo DiCaprio and Tom Hanks. The film showcases the true-life story of Frank Abagnale. Before the age of 19, he made millions of dollars by posing as a doctor, pilot, and Parish …
