In a competitive global marketplace, businesses have to do whatever they can to market themselves effectively. With so many businesses transitioning to online selling when the pandemic first hit, better marketing for ecommerce stores is a hot topic in the marketing industry today.
Having the right tools to achieve marketing automation for ecommerce stores is the first thing to think about. From there, detailing a broader strategy is essential. But what exactly can you do to make the dream of better marketing an online store a reality?
How to Best Market Your Business
On top of keeping tabs on the latest marketing trends, there are a variety of other ways to get the most out of your digital marketing efforts. Incorporate these as early as possible to your strategy, and you’ll be laying a solid foundation in the process.
Introduce Email Marketing Campaigns
eCommerce stores can benefit greatly from well executed email marketing campaigns. These are a way to connect (and reconnect) with customers to share special offers, company updates, and more. Clear, timely, well-balanced content tailored to specific audience segments will make your customers feel greatly valued.
There are many online platforms to make it easier to personalize your email marketing efforts. Providers like Sendlane and Mailchimp automate much of the process and will save you time and energy all year round.
Set up a Website and Social Media Profiles
These days, customers are quick to skip over businesses and brands that don’t have a solid online presence, or positive sentiment (online chatter) to back up their resourcefulness. A basic website, at least, is a good way to help create this, as well as an avenue to market each of your products and services too.
Specific landing pages on the website can also be used for paid advertising campaigns later. Once you’re done with this, set up and link a couple of standard social media profiles too, and gradually work towards populating and sharing updates on there as well.
Explore Paid Advertising
Although there are many shortcuts to reducing marketing spend when things are tighter than usual, paid advertising should never be on the chopping block. Organic social media content will reach parts of your audience (not every single follower) and, unfortunately, added visibility means adding a line for pay per click spend to the marketing budget.
Expensive? Possibly. Rewarding? Absolutely. You’ll also be able to see important data on how your target audience behaves with every campaign. After learning as much as you can, use this information to make a few content or placement tweaks, improving your chances of a better conversion rate next time.
Invest in Excellent Content
There’s nothing more embarrassing than a website that still has ‘© 2017’ in its footer, especially if it’s 2022 already. A static online home for your business may signal unprofessionalism to potential clients. Investing in regular content, be it content updates or creating blog articles, can help turn the tide in the other direction.
Freelance writers are a great choice because they don’t require you to add an additional permanent overhead to your bottom line. They are usually happy to work on a set amount of content pieces a month and can even help with social copy, too. A dynamic looking website is essential and may even help you to stand out from your competitors.
Embrace Search Engine Optimization
It’s difficult to get a large chunk of free traction when you’re not optimizing your website for search engines. A decade ago this was somewhat of a “nice to have” for any marketing strategy. Today, no business can go without tapping into keyword research and creating targeted content pieces pointing directly to the relevant terms people are Googling.
To do this, you need to know about title tags, meta-descriptions, headings, and more. If all of these sound a bit too much like gibberish, consider bringing a specialist on board to create and implement an SEO strategy that the in-house team can continue to execute in the coming years.
Implement Analytics Deep Dives
No matter which way you go, digital marketing efforts will generally leave a footprint in the form of a wide range of analytics. This data is essential for any marketing team to learn about what worked, and to figure out what didn’t for each specific campaign.
Scheduling regular analytics deep dives (and focusing on the right metrics) will help you to make well informed decisions for next time, which will likely lead to better customer engagement in the process. Before you know it, you’ll be using your learnings to tighten up your email marketing audience segments too.
By working with the tips presented here today, you’ll be marketing your business more effectively in no time at all. Your campaigns will be highly polished as a result, improving your connection with your customers in the process. It won’t be long until your sales figures start to bear the fruits of your labor.