Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How Business Events Might be Changing After COVID
Business events are an integral part of operations and conversions. It is the most effective way to explain to consumers, business partners, and other stakeholders the progress and launch of new products, but unfortunately mass gatherings have become a significant cause of the spread of …
Should Vouchers Be Part of Your Company’s Marketing Strategy?
If you are looking to attract new customers and turn as many of them as possible into regular customers, it’s easy to see vouchers as a crucial piece of the puzzle. In research mentioned by smallbusiness.co.uk, 68% of UK consumers said that a voucher would tempt them to sample a business they had …
How SMEs Can Prepare for Google’s May 2021 Algorithm Update
Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in …
3 Clever Ways to Improve Customer Retention in 2021
2020 was an incredibly trying year for many businesses, but it also represented a significant boost in online sales traffic. The problem with online retail, however, is that it’s more difficult to use it as a platform to engage with your customers and cultivate a relationship. With more competition …
Why Text Messaging Has Become Powerful for Business Marketing
Text messaging has previously been meant for communication and nothing else, but recently, entrepreneurs have started utilizing this technology for their businesses, and so far, the results are surprisingly satisfactory. Businesses are getting more leads and sales revenue is at an all-time high. …
