Sales and marketing is one of the core business functions of any company. Without it, a business will not have the necessary muscle to enhance brand visibility, grow its operations, or make customer engagements. To ensure your business achieves maximum sales productivity and sees improved …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
What Is Organic Traffic and Why Is It Important?
There are two main ways for a website to generate traffic: organically, or by paying for ads to point potential visitors to landing pages. Organic traffic is an interesting concept, and one which can ultimately determine whether a site succeeds and grows, or fails and falls into obscurity. Here is …
Consumer Behavior – What Is It and Why Does It Matter for Your Business?
Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the …
What Is Social Listening and How Can You Maximize the Use of It?
Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position …
Affordable Ways to Market your LLC Effectively
If you’re past the initial stages of planning your business and have answers to questions like what are the requirements needed in forming an LLC and how much does a LLC cost in NY, the next step to work on is managing your marketing strategy. An effective marketing strategy has a huge impact on …
Is Affiliate Marketing Still a Viable Business Model?
As you probably know, affiliate marketing is a type of performance-based marketing. Businesses reward individuals who bring visitors or customers to their sites or products. Affiliate marketing has been around for decades, and more and more people are becoming affiliates today. While that means more …
