Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Improve Your Advertising Campaigns
If you have a small business, it is not surprising that the first question you are likely to ask yourself when contemplating ways in which you can better manage your budget is: "How to improve business advertising and marketing?" Before you begin to search for new ways of improving your advertising …
The Moving Parts in Advertising: Are You Prepared for It?
Today’s marketing is so tightly intertwined with advanced technologies that it’s become one of the most dynamic domains in the world. In fact, there is a clear distinction between classic marketing and digital marketing, with the latter dominating the show. Digital marketing is also one of the …
Starting Your Startup – Should You Pay for Influencer Content?
Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on …
3 Foundations of Successful SEO for Online Breakthrough of Your Business
A good SEO strategy makes the difference between making your business easy to find on the Internet or being lost in a sea of thousands of other businesses who also want to stand out. With Google’s ever-changing algorithm, it may seem impossible to know what’s effective at any given time. However, …
How to Start a Digital Marketing Agency
Starting a digital market agency was a big challenge in the past because there were so many roadblocks like barriers to entry, underdeveloped digital platforms, and high start-up costs. Luckily, times have changed. You can now create a fully functional digital marketing agency in just a few …