Digital marketing continues to evolve on an almost daily basis. Following nearly two years of unprecedented global disruption, now is the perfect time for businesses to capitalize on these new expectations that consumers have for companies.
However, we know that if you’re solely working on growing your business and satisfying consumer needs, tackling the world of digital marketing can be a confusing task. That’s why we’re here to give you four reasons why it’s time you used a PPC agency for your business.
Before we dive in, it’s important to note the difference between SEO and PPC and how both streams can have an impact on a brand’s online visibility.
There’s no denying that SEO is important for business, with some statistics showing that around 80% of the traffic generated for a website will come from search engines. An SEO strategy takes time and needs to be constantly re-evaluated.
PPC on the other hand is a form of advertising on a search engine results page. Google Ads (AdWords) is perhaps the most well-known PPC platform, although Facebook ads is commonly being used to capture new audiences. PPC is great for when immediate results are desired – and a PPC agency can help you get there!
When you employ a PPC agency, you know you’re working with experts. This helps to reduce the chances of committing any errors that could be detrimental – and costly for your business. An agency will provide you with better value for your money and, most importantly, your time.
When you use a specialist PPC agency, you’ll have complete peace of mind that your business is in good hands and that they’ll know which tools to use to help you get the most out of your PPC strategy.
Like all marketing strategies it’s important that Key Performance Indicators (KPIs) are set out at the start and a PPC agency will help you do just that. These indicators help monitor performance and provide vital feedback on what consumers are looking for, and most importantly, what they’re clicking on.
They Have the Tools
The majority of PPC tools are billed as a premium service, and small businesses signing up to each and every tool can prove costly. When using a PPC agency, you won’t have to worry about these expensive subscriptions as the agency will already be paying for the more robust professional services.
Allows You to Do What You Do Best
Ultimately, when you use a PPC agency for your business it gives you time to concentrate on what you’re actually good at–running your business. Knowing when to seek help and expertise is a vital part of any business.