Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
5 Reasons Why Small Businesses are Migrating from Email to Text Marketing
Small businesses continuously search for new and more effective ways to reach their customers. As people spend more time on their computers, email marketing has replaced direct mail marketing and with more consumers glued to their phones, text message marketing is emerging as a useful marketing …
How to Inspire Loyalty to Grow Your Online Business
It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you …
13 Marketing Trends to Try In 2021
Due to the COVID-19 pandemic, the year 2020 forced marketers and brands strive even more to survive its unpredictable events. However, despite these uncertain times, digital marketing has become a boon. While the digital age had started changing lives across various verticals and industries for …
3 Ways to Improve Marketing for Your Small Business
Running a small business is not a walk in the park, with statistics indicating that about 90% of all startups in America fail, primarily due to cash flow problems. The good news is, with the right marketing strategy in place, even the smallest business can compete with larger corporations for their …
The Power of Packaging: Custom Designs for Cost-Effective Marketing
Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social …
