Is digital marketing alien to you? If you just responded with a resounding yes, you're already miles behind the competition. Digital marketing today forms a crucial part of all business strategies. It's foolish to ignore its importance, and if you wish to stand out and race ahead, it's time for you …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Definitive Audience Targeting Options You Need to Try in 2021
The key to successfully marketing your business is to embrace technology and get online. While you can create your own website from the shells provided by mainstream web providers, it’s generally better to use the services of a web designer Parramatta and create something unique that will allow you …
5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment
Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper …
How To Use Cold Emails To Grow Your Small Business
Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when …
How Business Events Might be Changing After COVID
Business events are an integral part of operations and conversions. It is the most effective way to explain to consumers, business partners, and other stakeholders the progress and launch of new products, but unfortunately mass gatherings have become a significant cause of the spread of …
Should Vouchers Be Part of Your Company’s Marketing Strategy?
If you are looking to attract new customers and turn as many of them as possible into regular customers, it’s easy to see vouchers as a crucial piece of the puzzle. In research mentioned by smallbusiness.co.uk, 68% of UK consumers said that a voucher would tempt them to sample a business they had …
