Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How To Network…Without Feeling Anxious All the Time
The Anxiety and Depression Association of America reports that anxiety affects roughly 40 million adult Americans, making it one of the most common mental issues in the U.S. Even worse, this feeling alone makes people three to five times more likely to seek medical attention, which makes finding …
9 Crucial Small Business Branding Lessons from Doctor Who
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of …
Writing a Business Book Doesn’t Have to Be a Solo Effort
At Maven, one of our favorite things about working with other small business owners is the fact that each one brings his or her unique entrepreneurial spirit and creativity to the project. After all, every business owner has a different story to tell, and there are infinite ways in which to tell …
Why the South Charms Small Businesses and How to Compete if You Don’t Live There
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In …
How to Utilize Every Aspect of Your Sales Funnel
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, …
