This is the third article in a series on the different stages of writing a business book. I decided to write this series after realizing that there are a lot of misconceptions and myths out there about how books get made, and I wanted to demystify the process for you. If you’re just jumping into the …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Behind the Scenes of Writing a Business Book – Part 2: Writing
Next time you pick up a book, stop for a moment and think about how it was created. Probably the first (and only) thing that comes to mind is the author, sitting at a desk, toiling away. In other words, you think of how it was written. That makes sense! The writing phase is the phase people are most …
BM Windows Adds to Its Library of Customer Resources With New E-book
At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second …
Behind the Scenes of Writing a Business Book
Lately, I’ve been having a lot of conversations about what I do for a living. Some of them have been with strangers I’ve met while out and about (the typical “What do you do?” conversation), and others have been with friends who know that I own a publishing company, but don’t know much about it and …
5 Data-Backed Ways to Increase Sales This Year
Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone …
10 Unusual Places to Find Blogging Inspiration
There’s nothing worse than staring at a blank page and wondering what on earth you’re going to write for your next blog post. Anyone in the business of content marketing or simply blog writing for pleasure will know the importance of keeping a regular routine. Publishing posts regularly is key to …
