Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
5 Survival Tips for New Entrepreneurs
When I first started my company, it was me in my living room, with a webcam and some beauty supplies. It has now grown into multimillion-dollar company, with a team of 14 women. Here are the top 5 tips that have helped me grow my business and become a better business owner: Hire Your First Employee …
Vision Statement Examples: Tips for Small Business Owners
By definition, vision statements and mission statements are two completely separate things, but that doesn’t stop many organizations from using them interchangeably or combining them to express their current purpose, as well as their vision for the future. Organizations of all sizes and types …
4 Ways to Keep a Small Business Going Strong
There are countless ways to sink a business. Some of them are quite creative. But most are of the mundane variety. There are more ways to weaken and destroy a small business than there are ways to keep one going strong. Sometimes the key to keeping a business strong is to be familiar enough with …
Looking to Grow Your Online Business? Don’t Do It Like This.
Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their …
How to Improve Workplace Communication (And Increase Your Success!)
Good communication between you, your staff, your clients, and anyone else you deal with regularly is vital. Ultimately, the more clearly you are able to share what it is you want, what you expect, how you want things done, what changes need to be made and every other piece of communication relevant …
