Just a few months ago, U.S. Secretary of Commerce Penny Pritzker revealed that the United States had reached a record for exporting in 2014—$2.35 trillion to be exact. And, perhaps better yet, this was the fifth year in a row that we’ve continued to raise the bar. [Source: U.S. Department of …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
5 Reasons to Introduce Sustainable Packaging in Your Business
Sustainable packaging used to have a lackluster reputation. Most people used to associate sustainable packaging with some kind of thin recycled cardboard that disintegrates the moment it comes into contact with water. With sustainability concerns on the rise, many packaging companies have provided …
Understanding Your Brand’s Personality to Better Connect with Customers
Have you ever thought of your brand’s personality? It is certain that your customers have unique personalities that influence their buying decisions and reviews of your products, but what kind of a personality does your brand have? The concept of brand archetype dates back to the era of Carl Jung …
6 Ways a Digital Detox Can Make You More Successful
Do you spend much of your time in a digitally-induced fog? Perhaps you feel like you’ve lost the focus and creativity you used to pride yourself on? Don’t worry, there is a simple way to get yourself back to your innovative best and boost your chances of success. All we prescribe is a prolonged …
4 Things Your Business Needs to Have Before the Grand Opening
No matter how many times you’ve done it, there are few things more exciting than opening a new business. There is something special about the opening day. You get the feeling that anything is possible. If you have started a business before, you know that opening day seldom goes off without a hitch …
Why Online Reviews Should Be a Major Focus of your Business Strategy
If you want to have success online today as a business, it is getting more competitive by the minute. That is why it is crucial that you use the best practices to stand out from the competition and increase your conversions while controlling mistakes. Reviews are a powerful part of this puzzle, and …
