If you own or manage a small business, you never have enough time in the day. So like many small businesses owners and managers, you're always looking for tools that can help you save time and eliminate some of the daily chaos you face. In other words, you're looking for a tool that puts you back in …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
What’s in a Name? Steps for Choosing a Name for Your New Small Business
You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
Why So Many Entrepreneurs Are Publishing Books
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, …
Sparking Your Business Creativity
Sometimes in business you have to be creative in order to get ahead. Whether you’re trying to come up with a TV commercial that stands out and really captures your target audience’s attention, create a direct mail piece that doesn’t wind up in the trash before it's even read, or solve any other of …
The Best and Worst Business Rebrands (Infographic)
Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …
How to Qualify Prospective B2B Clients
As a business owner, your success depends on your ability to continually acquire new clientele. And if your business serves other businesses (B2B) such as consulting, accounting, or legal services, then taking the time to find the right clients can save you a lot of hassle down the road. After all, …
