In this interview, Landon Ray, Founder and CEO of ONTRAPORT talks about how to create a company culture that helps you attract and keep talented employees. His unique approach to business has given ONTRAPORT the reputation as a great place to work and has led to phenomenal business growth since the …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Avoid These Topics on Your Company Blog
Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not …
Audio Interview: Monetizing Thanksgiving.com, a High-Value Domain
Host Dean Rotbart talks with Kyle Cox and Kristin Bustamante of Thanksgiving.com, a new website dedicated to the Thanksgiving holiday. With the tagline “America’s Home for Giving Thanks,” Kyle and Kristin discuss their plan to turn Thanksgiving.com into the go-to site for all things Thanksgiving by …
4 Questions to Answer Before Talking to a Prospective Client
Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics. While some of these essential questions might seem obvious, it is important to lock down your answers …
5 Ways Time Away Can Benefit Your Business
Taking a vacation may seem like the most unproductive thing in the world, but in reality it can be one of the best things you ever did for yourself as well as your business. It is no secret that taking time to unplug and recharge can improve your physical, mental, and emotional health. Many do not …
4 Ways to Keep Your Customers Coming Back for More
Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if …
