Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Why Discount Pricing Does Not Work
A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it …
Considering Company Core Values
When we speak about core values, it is often in the context of our own personal lives. But businesses can have core values as well. These core values, if followed, can influence every part of a business. For instance, corporate culture, business ethics, customer service, product quality, and a host …
When It Pays to be Small
Small business owners often lament that they can’t compete with the big dogs in their industries. This may be true on some levels. But there are several distinct advantages to being small that can bring success to even the most outsized small businesses. The most obvious way it pays to be small …
Audio Interview with Brian Lawley on Becoming an Effective Product Manager
In this interview, Dean Rotbart and David Biondo talk with Brian Lawley, Founder and CEO of the 280 Group. The 280 Group works with organizations and individuals seeking to improve their product management skills through training, coaching, templates and books based on the group’s trademarked …
Vision Statement Examples and Inspiration
For new as well as established companies, having a vision statement is crucial. A vision statement gives your employees something to rally behind, and should you choose to make your vision statement public, it lets the world know where your company is going. A vision statement need not be long. …
