Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Maximizing Profits

Maximizing the profitability of your business starts with a well-developed, value based pricing strategy. This is done by creating, understanding and quantifying the value that your product brings to the market. While pricing is one of the four components of the marketing mix (product, promotion, place and price), it is often given the least attention yet has the most direct … [Read more...]

5 Guidelines to Raising Your Prices without Losing Customers

Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some small business owners seem to have no problem raising rates for their goods and … [Read more...]

Building Trust With Transparency

I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have to be complicated, but that’s for a different article!), but the thing that kids … [Read more...]

3 Unexpected Audiences for Your Blog

When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy.  Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]

Why COLLABORATIVE Meetings Are So Powerful

Think of a regular meeting you look forward to. Now think of a meeting where you often leave feeling frustrated. The difference between the two is likely to depend on the degree of collaboration among the team members. Two teams that I’ve been part of are at opposite ends of the collaboration spectrum. The first team includes several marketing consultants and leaders of the … [Read more...]

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

Why Discount Pricing Does Not Work

A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it very rarely leads to increased profits. More times than not, it will … [Read more...]

Considering Company Core Values

When we speak about core values, it is often in the context of our own personal lives. But businesses can have core values as well. These core values, if followed, can influence every part of a business. For instance, corporate culture, business ethics, customer service, product quality, and a host of other business aspects can all be affected by a company’s core values. The … [Read more...]