The turn of the century brought us technology that would seem unfathomable a few decades ago. We have access to information at our fingertips, and we can even go about daily chores like shopping or paying our bills without leaving the house. It was only a few short years ago that many still …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Landing Page Mistakes That Can Sabotage Your Conversions
A landing page is a vital asset for your business. It is the first place your target customer interacts with your brand and builds an impression. Landing pages are known to have the highest conversion rate of 23%. The relevance of the page and its performance are key elements of lead generation. The …
5 Essential Copywriting Tips for Your New Line of Pet Apparel
Launching a new line of pet apparel is an exciting time for any animal lover who also happens to be a savvy business owner. It is, after all, a great time to get into the pet business, as the industry is projected to see a significant increase in sales in the next few years. Releasing a clothing …
4 SEO Tips I Used to Help Grow My Plastic Surgery Practice
Plastic surgery is soaring in popularity, but as you know, there is plenty of competition. If you want your plastic surgery practice to experience significant growth, it’s essential to use search engine optimization (SEO) on your website. SEO is essential because most people …
Why My Plastic Surgery Practice Skyrocketed During COVID
As COVID-19 spread around the globe in 2020, millions of people worked from home and had more time on their hands. Some of them decided this was the ideal time to have plastic surgery. While it might seem odd at first glance, it turns out that people spending more time at home and seeing their …
How to Use Design Thinking for Product Design
The theory of design thinking is widely discussed as a key problem-solving methodology for businesses. Design thinking is frequently used in the process of innovative product design. The objective is to prioritize user needs above a product’s specifications or assigned purpose. As a result, business …
