When you’re operating a small business, you might assume that your outreach is going to be limited based on the size of your business; however, there are more ways than ever for small businesses to reach customers, even if they never step foot inside your brick-and-mortar location. These are five …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Five Steps to Take as Soon as You Think Your Business Has Been Attacked by a Cyber-Criminal
No one wants to find out they have been attacked by a cyber-criminal, but unfortunately, it’s becoming more and more common in today’s increasingly digital world. Attacks can come from inside your company from disgruntled employees, or from outside your business. There are different DNS attack …
How to Identify the Target Audience for Your SaaS Startup
One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best …
How To Keep Your Customers Happy
Opening a new business is one of the toughest and riskiest decisions that a person can make. It takes a lot of market knowledge, time, effort, and finances to make it successful. Sometimes even the right strategies might not be enough, which is why many people fail and end up with debt on their …
How Secure Is Your Data?
COVID-19 has led to profound shifts and challenges for businesses and consumers. The simple trip to the shop that we all took for granted became impossible, or more difficult, and online shopping was our only option. Because of this, fraudsters have been able to capitalize on the increased volume …
Tips for Sustaining Your Growth Post Lockdown
There are many businesses that may struggle to survive once the worst of the Coronavirus has passed, but there are a few fortunate ones that have found growth during this period. If you’re one of these lucky few, sustaining that growth following the lockdown measures may be important to beating out …
