Today's image-based social media often provides owners with a false understanding of business branding. Although logos and certain color pallets are important, they are only a small piece of the puzzle. A successful branding project not only makes the brand recognizable, but it also has a …
Branding Articles and Interviews (tag)
How Disney Creates World-Class Guest Experiences: 4 Keys to Their Success
How does Disney transport guests of its parks and resorts to mythical places that create magical emotions? By intentionally designing its physical spaces, systems, and guest interactions to drive emotional reactions. That’s how Disney stands out in a crowded marketplace full of entertainment and …
The Complete Guide to Trademark Infringement and Domain Names
When it comes to starting up a business you really need to think hard about your branding and your domain name. This is what will tell your customers who you are and what you are about. You need it to be smart, to the point and most of all, to portray you as a professional entity. When choosing your …
Why Your Brand Is More Important Than You Think
A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in …
How to Start a Business as a Solopreneur
There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a …
6 Ways to Combat Brand Fatigue
Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are …
