For a lot of startups, public relations (PR) is one of the most important and fundamental tools behind their growth. Good PR helps build brand awareness and trust, which is vital for startups. It also helps to create a positive image of a business, bridge the communication gap between you and your …
Branding Articles and Interviews (tag)
5 Examples of Partnerships That Changed Brands Forever
So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and …
The Most Innovative and Unusual Customer Reward Programs
We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks …
5 Ways Personalization Can Help You Boost Conversions
We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories …
How to Ensure Your Start-Up Brewery Stands Out from the Crowd
Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much …
4 Factors to Consider Before Designing Your Product Packaging
When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but …
