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Where’s Your Sign? Knowing Where to Advertise Your Business

Where’s Your Sign? Knowing Where to Advertise Your Business

The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a little more confidently, it’s your job to give them something to see.

Let’s also be honest, internet marketing has increasingly become a major force for advertising and marketing campaigns worldwide. Because the web is the only place where advertisers and business owners can virtually meet their target audience during lockdowns and quarantining, it makes perfect sense for them to concentrate more on the internet. With social media advertising, video advertisements, online influencers, and other online ways to spread the message about a business, brand, service or product, it can be easy to get stuck in the idea that the internet is where you should put all of your advertising dollars when getting started. Whenever something seems like such a given, take a step back and consider the wider picture.

The internet being a powerful marketing tool does not mean physical or traditional advertising methods are not also effective and important. Of course, internet marketing will remain, but when business owners add some offline tactics into their overall marketing strategy, they will positively impact their ability to find new clients and increase their revenue. Not every business can market their product to a global audience, so take a deep breath, step outside, and start thinking about how to grab your customers’ attention.

Here are four of the best physical advertising strategies that millennial business owners should focus on to complement their internet marketing strategies.

Posters and Flyers

When business owners want to capture the attention of as many prospective clients as possible without having to go on the internet, banners and posters are the best way to go about it. Intelligently designed and strategically positioned banners and posters will attract many people’s eyes, so it is vital business owners decide where they will place them to get the most out of them. For instance, areas such as public bus stations, food courts, and big billboards by the roadside are areas where people would naturally be looking.

Sticking up your posters or flyers randomly will not get you the best return on the costs to produce your ads, however. Focus on areas where your target customer base frequents. Do you sell sporting goods? Put your signs by gyms, sports arenas, clubhouses, and where it is allowed in parks. Don’t put them in obnoxious places, like taping them to glass windshields. The point is to be strategic. Know your audience. Pay attention to your results. Change your strategy if it isn’t working. Your deliberate efforts will be rewarded.

Sponsorship, Events, and Radio

Sponsoring sports teams, networking events, and other worthwhile causes is an effective way managers can get their companies out there and engage with customers in a physical space. You want to put your brand in front of customers as many times as you can manage, since it takes multiple rounds of visibility and exposure before your brand will get recognized.

If you are selling things to an audience of older adults, then consider doing radio advertising. Radio may not have the same reach it once did, but you want to put your information where your audience’s attention is at. If your audience is older, then paying for ads during the news could pay dividends since the older population is more likely to have the radio on during the day. This is another example of how being strategic with your advertising will work better than being indiscriminate.

Display Stands and Signs

This method of advertisement entails placing ads strategically in places where customers make payments. This could be the checkout at a local retail store or the drive-thru of a restaurant. When customers stop in these places, they can engage with the brand, and considering the volume of traffic these stations have, business owners are certain to get proper visibility.

Brick-and-mortar stores have been hit hard by the pandemic and by shutdowns, but foot traffic is still something that you should consider. Depending on your business and location, you should evaluate the number of people walking around. Being able to flexibly advertise to people who walk by every day is a useful thing. Getting creative with a chalk stand will get people to take photos and stop to read it. Investing in some sign letters so you can switch up your signage to match your daily specials is a good idea, and it is very modular.

Physical Branding

Physical branding is another effective physical marketing tactic. There are several easy ways to do this. For instance, managers who operate businesses that sell merchandise online can boost their physical branding efforts by upgrading their packaging options. Other ways include branded fridge magnets, t-shirts, or even using the company vehicle to market the brand.

When millennial business managers pair the above tactics with their internet marketing strategies, they will increase their ROI and traffic to their websites.

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by Reggie Moore // Reggie Moore is a freelance writer and proto-entrepreneur. When not trying to tinker with a new process or idea, Reggie can usually be found saying the words "Well, actually" to an unsuspecting bystander.

Opinions expressed by contributors are their own.