Ever since the rise of online marketing, marketers have been asking themselves whether print advertising and more traditional methods of advertising are still useful and effective in the digital age. While online advertising has become the predominant method of growth for a lot of businesses, print advertising and Traditional PR still have their places in the digital age, … [Read more...]
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, including SEO and PPC campaigns. Let’s break down the many ways an e-commerce … [Read more...]
Starting your own business is considered by many people to be the definition of self-reliance. I know this was my first impression of what it’s like to be a small business owner. But as time went on and my experience in business grew, it occurred to me this couldn’t be further from the truth. The reality is that businesses, just like individuals, come to depend on a network … [Read more...]
Digital marketing, digital advertising, digital media, and digital jargons - they are everywhere, and it’s all we hear about these days. We’re now residing in a digital world where only websites, social media, and apps matter. Books are now in downloadable forms. Even dictionaries come in app forms too. When was the last time you held a physical copy of your holiday photos? … [Read more...]
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