When it comes to ideas in general, there is no dearth of them anywhere. Even today, most industries seem to be completely saturated with ideas that have been done a million times before. Then again, new ideas are continuing to be explored. The primary problem most people face is that when it comes to the proper implementation of their idea, things begin to fall apart much faster than anticipated. With regard to social media promotion ideas, it’s quite amazing that even today, people are still unaware of some of the basics.
Be it the case of branded promotional products or anything else, the writing is on the wall. Unless people know where to find you, there is little chance of any of your ideas coming to fruition. In order for you to get all the help you need, here are the top five social media promotion ideas to keep in mind:
Fill out your complete profile
Every single aspect of your Facebook page should be filled out unless you are going for a very minimalistic look. When you take a look at the entire process, you will notice certain key aspects that you are missing. Plus, a monthly check-in to your social media checklist will give you an opportunity to explore new features. Once you get to the “About” section, you will be able to present the necessary information about your company in a storytelling format.
The aspect of branded hashtags
With Instagram being able to link other accounts and hashtags to your bio, things have become easier for most people out there. With a thorough hashtag performance report, you will not only be able to discover your most used hashtags, but also the ones that are generating the highest level of engagement. With location tags, things are made easier for people who want to follow you as well.
Cross-promotion between different social media channels
This is a gentle reminder to all of your social media followers that you have other accounts on different social media platforms. This is one of the best ways that you can engage in cross-with relative ease. For instance, post a link of your Snapchat or Instagram handle on one of your promotional tweets and see how many people visit your site.
The use of branded social icons
If your customers are looking for you, it is up to you to make yourself easier for them to find. One can go about the process by the incorporation of social media icons on website themes. Nowadays, companies have taken things one step further by adding their personalized colors and graphics to the icons. That is a surefire way to stand out from the crowd.
The creation of targeted ads
There are quite a few ways to get this done. One of the main ways to do so is by adding Facebook pixel to your website. Then, setting up ads to target website visitors can be done automatically. With the amount of audience data that Facebook has, you can target specific interest groups.
Finally, with all this information at your disposal, there is still one loose end to tie up, a reporting software that will track each and every single success and failure of your campaign. Not one of your efforts is going to be worthwhile if there is little to no amount of data collection done from your side. This is something that you cannot afford to forgo under any circumstances.
There are a plethora of daring marketers all over the place who are going out of their way to try out new ideas everyday. Hence, the above list is not definitive, and many new features and/or ideas can be added to it subsequently. That is the beauty of promotion ideas! Once you manage your posting schedule in a more effective manner, you will be able to make out why and where you’re missing out on posts.