A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that …
Branding Articles and Interviews (tag)
Ten Things to Know about Logo Design (Infographic)
Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
Increase Profits With Purpose
Generating maximum profits from your business is always a goal for the vast majority of business owners, presidents and CEOs, but should it be the primary goal? What if you could generate higher profits if your company is led by a greater purpose versus simply by going after bigger profits? I've …
If You Are a Business Owner, You Need a Headshot – From a Professional
After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed …
3 Things Never to Say in Starbucks
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a …
Boutique Architecture Firm Positions Itself to Become a Brand Name
Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and …
