You probably spent a good deal of time coming up with a great name for your small business, asking the opinions of friends and family along the way. But choosing a domain name is a whole different ball game, with different factors to consider. How do you know if the domain name you are thinking of …
Branding Articles and Interviews (tag)
What’s in a Name? Steps for Choosing a Name for Your New Small Business
You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
The Best and Worst Business Rebrands (Infographic)
Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …
What is a Brand, and What Does Branding Mean?
A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that …
Ten Things to Know about Logo Design (Infographic)
Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
Increase Profits With Purpose
Generating maximum profits from your business is always a goal for the vast majority of business owners, presidents and CEOs, but should it be the primary goal? What if you could generate higher profits if your company is led by a greater purpose versus simply by going after bigger profits? I've …
