In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since …
Branding Articles and Interviews (tag)
Unified Branding
Don’t Divide and Conquer When business owners think about marketing they often say things like, “We need a brochure, or a vehicle wrap, or a sign, or an ad, or a website.” They then proceed find a brochure designer, a vehicle wrap shop, a sign shop, an ad company, and a website company. Now their …
Small Business Marketing Essentials: 2 – The Inner Secret To Branding
Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color …
Using Your Local University to Propel Your Brand
Branding can be a tricky thing. You may have a great product, but getting your name out there to the point that it is readily recognized can be difficult. Many entrepreneurs have a ready population to get the ball rolling without even realizing it. Whether you are a student or not, local colleges …
Identity Design Case Study: Ramsey Backflow and Plumbing
Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more …
