After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed …
Branding Articles and Interviews (tag)
3 Things Never to Say in Starbucks
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a …
Boutique Architecture Firm Positions Itself to Become a Brand Name
Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and …
Out with the Old, In with the New!
In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since …
Unified Branding
Don’t Divide and Conquer When business owners think about marketing they often say things like, “We need a brochure, or a vehicle wrap, or a sign, or an ad, or a website.” They then proceed find a brochure designer, a vehicle wrap shop, a sign shop, an ad company, and a website company. Now their …
Small Business Marketing Essentials: 2 – The Inner Secret To Branding
Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color …
