Luxury brands can sway consumers with their high-class products, customer service, and overall buying experience. They portray their brand stories to showcase their evolution over time to reach the current status in the market. Hermes, Apple, and Gucci are some examples of luxury brands.In this …
Branding Articles and Interviews (tag)
Should Nonprofits Care about Branding?
For many nonprofits, branding tends to be an afterthought. Maybe it’s because spending time or money on creating a brand feels like a waste of scarce resources, or perhaps it’s because nonprofit leaders simply don’t see it as important. In my opinion, however, good branding is crucial for any …
Let’s Collab: Why Co-branded Apparel is One of Clothing’s Biggest Trends
Chances are you have seen many examples of co-branding, whether they involved clothing, food, or other familiar items. When done correctly, it can be tremendously successful, making it a hot trend many brands are willing to attempt and achieve. So let’s discuss the appeal of co-branded apparel and …
Want to Build a Better Brand? Start with the End in Mind
The brand and the culture you build are inextricably linked to the experience you deliver to your end consumer. That experience can be unbelievably positive. But it can also be catastrophically negative. The good news is that you have control over how that narrative unfolds. All you have to do is …
5 Ways You Can Get Your Brand Noticed
Getting your brand and company ethos noticed in crowds of businesses, small and large, can be challenging. But without brand visibility, you risk becoming part of the noise that customers ignore. Don't worry. Follow these five tips, and you’ll be on your way to ensuring that your name gets …
How Branding Provides a Competitive Advantage
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A …
