Many people think that growing a business is as easy as investing money, opening their doors, and the money starts pouring in, only to find out later that growing a business is more challenging than they thought. You will have to deal with innumerable challenges when starting a business, especially …
Branding Articles and Interviews (tag)
6 Efficient and Effective Steps to a Corporate Rebrand
Change is inevitable and is a common norm across all niches. Things change, forcing people to shift and conform to them. Your business is not immune to such changes. After operating for some time, your strategy may become obsolete. The model may no longer be working. Also, your business name and …
Strengthen Your Brand Identity with Product Packaging and Branded Tape
The foundation of brand identity is a favorable reputation based on honest feedback from satisfied customers. Whether you are a multibillion-dollar company or a fledgling startup, brand identity distinguishes you from the crowd. Almost 90% of marketers consider brand awareness their topmost …
What to Think About When Coming Up With a Company Name
When you're starting a new business, one of the first things you'll need to do is come up with a name. A company name might not be important to some since it doesn't affect the day-to-day operations, but it can be a big deal for others that are concerned with their brand and image. While calling …
The Importance of Product Packaging and Branding
A while back, people did not think much about their packaging. The products would be put in plain boxes for the sole purpose of getting the product to the consumer intact. Over the past year, however, people have realized why they need to invest more in their packaging and branding. Here are the …
Branding the Right Way: Why Image Matters in Business
Image is everything and nowhere is this more real than in the business world. Customers tend to associate how you look with your levels of success and what they expect from you. If you dress like an ordinary person or furnish your office with a regular kind of furniture, then you may not get serious …
