Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, …
Charity Articles and Interviews (tag)
7 Ways to Get Publicity for Your Business
When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too …
Innovations Your Company Should Adopt to Attract Talented Millennials
Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there …
Reaping Big Rewards from the Shopping Small Movement
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these …
The Power of Giving Back: How Small Business Owners Can Become Community Leaders
For a lot of people, business and community leadership are like water and oil — they just don't mix. This preconception is unfortunate because, in fact, small business owners have the power to become excellent local leaders and effect positive changes in their communities. Running a small business …
Fallbrook Locksmith Company Joins Local Business Trend
“Locavore” is a term that has been around for about a decade now. It refers to those individuals who prefer to consume food that has been grown or raised locally. It’s a trend that has been steadily growing year after year. “Locavore” was even the Oxford American Dictionary’s Word of the Year in …
