College Students

7 Ways to Engage Students as Customers

College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom line, a marketing communications plan focused on students would be effective to … [Read more...]

How to Start a Small Business Right Out of College

You’ve heard the horror stories about recent college graduates. There is an unprecedented amount of student loan debt and despite an improving economy, 10.5 percent of recent grads are unemployed (as compared with 8.4 percent in 2007). As the Economic Policy Institute put it in a May 2015 article, college graduates have been “idled” by the economy. Here is a quote from the … [Read more...]

Using Your Local University to Propel Your Brand

Branding can be a tricky thing.  You may have a great product, but getting your name out there to the point that it is readily recognized can be difficult.  Many entrepreneurs have a ready population to get the ball rolling without even realizing it.  Whether you are a student or not, local colleges and universities can be extremely helpful. Office Space For those that are … [Read more...]